H&M is unveiling their new social conscious campaign with Olivia Wilde as the model. As many of you know, H&M is one of the largest buyers of organic cotton. They have made strong efforts to support and sell sustainable fashion while not sacrificing style and glamour. Each piece in the collection will be made from sustainable materials, including organic cotton, recycled polyamide and Tencel.

Olivia Wilde wasn’t picked to be the face of this campaign for her pretty face (although I am pretty sure that helped her too…hehe), she is feminist and a strong believer of smart consumerism. She is not only an actress and model but also the founder of an e-commerce company called Conscious Commerce where you can experience shopping with a purpose.

Check out my faves from the H&M’s new conscious collection and if you live in NYC pass by the pop-up shop today for a preview of the collection in time square at 5PM. Reservations can be made here: HMconscious@kcdworldwide.com .

Donate your clothes and receive 20% off and the chance to meet Olivia Wilde!