Every Drop Matters, Every Second Counts

We often forget that there are many people less fortunate than us. This isn’t something you need to feel guilty about – it’s in human nature to allow our minds to be preoccupied with everyday troubles like our jobs, home chores and our social life. However, some global issues can’t wait for us to have time but instead need to be dealt with right now. Let me tell you how this watch (yes, watch…as in the thing you wear around your wrist that tells the time) is saving lives!!

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Fight for Basic Humans Rights

Just try to imagine how you would feel if you were thirsty all the time and you couldn’t take a refreshing shower or pour yourself a cup of delicious coffee. It’s even hard to imagine, isn’t it? Well, developing countries deal with such problems on daily basis – every day mothers send their thirsty children to schools that don’t have safe drinking water. Water is a basic human right, and not a single being on our planet should be left without it.

Running Out of Time & Water

Unsafe water and unhygienic living conditions are the cause of over 90% of the 30,000 deaths that happen every week – and that number only covers children under the age of five. If we act on this horrifying fact and help distribute clean water and improve hygiene conditions, together we can prevent over 3.6% of the world’s disease problem.

Potters for Peace

Side by side with NGO, RDIC.org, Local Cambodian Ceramic Factory and Reputable Chinese Manufacturers through Alibaba, TUK wants to put an end to this. A brilliant solution that’s beneficial in many different areas has appeared – according to a UNICEF study in Cambodia, ceramic filters made for pots are light, relatively inexpensive, easily portable, chemical free and highly efficient.

For $15 we have managed to fit in a ceramic filter, 11 liter filter pot, 35 liter water storage and a cleaning kit. The whole pot and everything included can last up to around 5 years, and filters should be changed after up to two years. The pots are manufactured locally, so the Cambodians themselves are working on their production – Marc Hall is the one responsible for providing safe working conditions, great pay and health benefits for his employees.

 

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Sophistication, Simplified

Did you know that TUK is actually a Cambodian world for water? Our story actually begins with Kelsey Braun who founded TUK Watches with Shelby Bissen in 2015. After spending time in developing countries, she personally experienced what it’s like to be out of drinking water. This experience changed her and allowed her to get a better perspective on life.

After she met Shelby Bissan, they found a way to bring a sense of urgency closer to the minds of people in first world countries. By creating a simple, but sophisticated watch design, made out of leather bands and stainless steel clasps, the TUK team combined serious global problems with fashion – because every second counts.

Join their cause on Kickstarter from October 15th to November 24th and help them collect $22,000, so they can run their first production. Help make the world a better place.

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Stella McCartney: Fashion Leader and Activist

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Creating a role model for young women to be inspired with is a great responsibility. That kind of exposure needs to be taken seriously – as a trendsetter, it’s necessary to set the right standards and fight for noble causes. Of course, you need to look stylish while doing it.

This level of multitasking is hard to achieve, but women worldwide should look up to Stella McCartney, an experienced designer that doesn’t have problems with inspiration when it comes to creating brilliant new collections, while she fights for the environment. So, how does she manage to achieve all of this simultaneously?

Expressive, Feminine & Natural

A lot of artists seek for some sort of divine inspiration to move them and help with their artwork. If you’d ask Stella, she’d tell you that the most important things that should serve as the greatest source of motivation can be found in the smallest everyday moments.

Things that make us happy day after day are often those which we take so lightly. A modern women, according to Stella, needs to be natural, first and foremost. When you get in touch with your true nature, you’ll have no problem drawing confidence from that inexhaustible source. Getting to know your real self isn’t an easy journey, but once you find out everything there is to know, your soft femininity and subtle sex appeal will come to the surface.

This kind of newfound reliability will help you grow into a strong powerful women, with strictly defined priorities, spontaneous hunger for hedonism and a positive mentality.

It’s about Being Fashionably Mindful

When you get to know your true self, then and only then will you be able to experience everything around you in the right way. This is the only world we have – it’s filled with amazing wonders, tiny and huge, and we shouldn’t let our hectic lives prevent us from seeing that.

However, now is the time to protect it. Being a lifelong vegetarian, Stella McCartney and her fashion house strongly advocate against environmental pollution and take a stand for animal protection. During her years in the fashion industry, she worked with many different organizations like Peta, Animals Asia, Million Trees Miami and Meat Free Monday, but also with Women’s Cancer Research Fund, War Child and the Kering Foundation.

Like her fragrance, Stella’s design pieces are so much more than just clothes and accessories. Considering the fact she was brought up on the English countryside, her memories are rather simple, but strong and powerful at the same time. Each new collection of handbags she releases reaches a new level of practicality and elegance. The amount of attention she dedicates to details is quite impressive – everything from materials to stitching is combined together to represent a sort of balance between femininity and a strong fashion statement.

Once you go “au naturale”, there’s no going back. With Stella, her fashion house, her designs and her attitude, you’ll be able to achieve a high level of style and a firm system of healthy priorities – it doesn’t get much better than that, does it?